![]() ![]() The premise was simple: a team of five people would have seven days and $3,000 to build a monster machine. The program was hosted by Jesse James, a popular customizer who had made a name for himself with his motorcycle build shop West Coast Choppers. In Discovery Channel's case, it experimented with innovative reality series such as Monster Garage. Shows like Big Brother and American Idol blew the ratings out of the water, and executives scrambled to find the next big thing in the genre. In the early '00s, reality television established itself as not just another fad but a must-have category for all networks.
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